Giovanni Battista Giorgini, a businessman, had a goal to reach: To make of Italy the World’s meeting point for designers. He organized a fashion show in Florence, which became the first event of its kind in Italy, as well as a true success. As a matter of fact, Florence became Italy’s capital of fashion, with lots of fans including some Hollywood stars, such as Audrey Hepburn.
64 years later, Florence is still a fashionista. The 87th Edition of Pitti Uomo and the 15th Edition of Pitti W, which just took place in the Fortezza da Basso space, have been the first events within the Pitti Immagine’s celebration of worldwide fashion, design, trends and brands. They will be followed by the 80th Edition of Pitti Bimbo, from the 22nd to the 24th, aimed at children’s clothing, and by the 76th Edition of Pitti Filati, which reunites the best from the knitting yarn industry. These last two will also take place at la Fortezza da Basso.
And by the way, if you’re keen on fashion, you cannot miss the chance to visit La Galleria del Costume, the only national museum in Italy, dedicated to fashion and its history. You can find it inside la Palazzina della Meridiana, attached to il Palazzo Pitti. At present, they are paying a tribute to the Academy Award winner fashion designer, Piero Tosi.
Trendy, chic and avant-garde. That’s how Florence is like. But it is always best if you come and check it for yourself!
For more information on Pitti Immagine: http://www.pittimmagine.com/corporate.html