In Perfume: The Story of a Murderer, the German writer Patrick Süskind wrote: “Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it”.
Here in Florence we absolutely agree with Mr. Süskind. In fact, such is the importance we give to aromas that we want to invite you to the annual commemoration of perfume art and industry: the new edition of Pitti Fragance.
This year the event is going to be celebrated from September 12th to 14th at la Stazione Leopolda and is going to be divided into two sections; Spring will be dedicated to the youngest brands in the market while Charms will include all the accessories involved with the perfume sphere, like jewellery. Besides, the special exhibition Verba Olent will explore the links between literature and perfume.
So, from Il Salviatino, your 5 stars hotel in Florence, we tell you that, if you want to go through a whole experience of delight, Pitti Fragance is a date for you.
For more information of the event: http://www.pittimmagine.com/en/corporate/fairs/fragranze.html